{"id":1744,"date":"2026-04-27T18:03:12","date_gmt":"2026-04-27T16:03:12","guid":{"rendered":"https:\/\/swisswhoswho.ch\/?p=1744"},"modified":"2026-04-27T18:07:27","modified_gmt":"2026-04-27T16:07:27","slug":"wer-die-globalisierung-neu-erfinden-wird-die-schweiz-ist-gut-aufgestellt","status":"publish","type":"post","link":"https:\/\/swisswhoswho.ch\/de\/alle-editorials\/fuhrung-und-management\/wer-die-globalisierung-neu-erfinden-wird-die-schweiz-ist-gut-aufgestellt\/","title":{"rendered":"Wer erfindet die Globalisierung neu? Die Schweiz ist gut aufgestellt"},"content":{"rendered":"<p>Wenn die Globalisierung sprechen k\u00f6nnte, k\u00f6nnte sie mit Mark Twain sagen: \u00abDie Ger\u00fcchte \u00fcber meinen Tod sind sehr \u00fcbertrieben\u00bb. Die heutige Zeit, die zweifellos die Zutaten f\u00fcr eine Beschleunigung der Geschichte enth\u00e4lt, verbindet das Ende der einen Welle der Globalisierung mit dem Aufkommen der n\u00e4chsten.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Wenn die Globalisierung sprechen k\u00f6nnte, k\u00f6nnte sie mit Mark Twain sagen: \u00abDie Ger\u00fcchte \u00fcber meinen Tod sind sehr \u00fcbertrieben\u00bb. Die heutige Zeit, die zweifellos die Zutaten f\u00fcr eine Beschleunigung der Geschichte enth\u00e4lt, verbindet das Ende der einen Welle der Globalisierung mit dem Aufkommen der n\u00e4chsten.<\/p>","protected":false},"author":1,"featured_media":1746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-1744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-et-management","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui r\u00e9inventera la mondialisation ? | Bruno Lanvin | SWW<\/title>\n<meta name=\"description\" content=\"Face aux mutations g\u00e9opolitiques et \u00e9conomiques, la mondialisation se transforme. Analyse du r\u00f4le cl\u00e9 de la Suisse et des acteurs capables d\u2019en redessiner les \u00e9quilibres.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swisswhoswho.ch\/de\/alle-editorials\/fuhrung-und-management\/wer-die-globalisierung-neu-erfinden-wird-die-schweiz-ist-gut-aufgestellt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui r\u00e9inventera la mondialisation ? | Bruno Lanvin | SWW\" \/>\n<meta property=\"og:description\" content=\"Face aux mutations g\u00e9opolitiques et \u00e9conomiques, la mondialisation se transforme. Analyse du r\u00f4le cl\u00e9 de la Suisse et des acteurs capables d\u2019en redessiner les \u00e9quilibres.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swisswhoswho.ch\/de\/alle-editorials\/fuhrung-und-management\/wer-die-globalisierung-neu-erfinden-wird-die-schweiz-ist-gut-aufgestellt\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiss Who&#039;s Who\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-27T16:03:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T16:07:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"931\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"H\u00e9din J\u00e9r\u00e9my\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00e9din J\u00e9r\u00e9my\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/\"},\"author\":{\"name\":\"H\u00e9din J\u00e9r\u00e9my\",\"@id\":\"https:\/\/swisswhoswho.ch\/#\/schema\/person\/a46bd25d558bfb1afce78e6d76be26e2\"},\"headline\":\"Qui r\u00e9inventera la mondialisation ? La Suisse est bien plac\u00e9e\",\"datePublished\":\"2026-04-27T16:03:12+00:00\",\"dateModified\":\"2026-04-27T16:07:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/\"},\"wordCount\":67,\"publisher\":{\"@id\":\"https:\/\/swisswhoswho.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp\",\"articleSection\":[\"Leadership et Management\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/\",\"url\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/\",\"name\":\"Qui r\u00e9inventera la mondialisation ? | Bruno Lanvin | SWW\",\"isPartOf\":{\"@id\":\"https:\/\/swisswhoswho.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp\",\"datePublished\":\"2026-04-27T16:03:12+00:00\",\"dateModified\":\"2026-04-27T16:07:27+00:00\",\"description\":\"Face aux mutations g\u00e9opolitiques et \u00e9conomiques, la mondialisation se transforme. Analyse du r\u00f4le cl\u00e9 de la Suisse et des acteurs capables d\u2019en redessiner les \u00e9quilibres.\",\"breadcrumb\":{\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage\",\"url\":\"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp\",\"contentUrl\":\"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp\",\"width\":931,\"height\":453},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/swisswhoswho.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qui r\u00e9inventera la mondialisation ? La Suisse est bien plac\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/swisswhoswho.ch\/#website\",\"url\":\"https:\/\/swisswhoswho.ch\/\",\"name\":\"Swiss Who's Who\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/swisswhoswho.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/swisswhoswho.ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/swisswhoswho.ch\/#organization\",\"name\":\"Swiss Who's Who\",\"url\":\"https:\/\/swisswhoswho.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/swisswhoswho.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2025\/11\/Logo-SWW.png\",\"contentUrl\":\"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2025\/11\/Logo-SWW.png\",\"width\":107,\"height\":62,\"caption\":\"Swiss Who's Who\"},\"image\":{\"@id\":\"https:\/\/swisswhoswho.ch\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/swisswhoswho.ch\/#\/schema\/person\/a46bd25d558bfb1afce78e6d76be26e2\",\"name\":\"H\u00e9din J\u00e9r\u00e9my\",\"sameAs\":[\"https:\/\/swisswhoswho.ch\"],\"url\":\"https:\/\/swisswhoswho.ch\/de\/author\/devsoo-oo-ch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wer wird die Globalisierung neu erfinden? | Bruno Lanvin | SWW","description":"Angesichts der geopolitischen und wirtschaftlichen Ver\u00e4nderungen ver\u00e4ndert sich die Globalisierung. Analyse der Schl\u00fcsselrolle der Schweiz und der Akteure, die in der Lage sind, das Gleichgewicht neu zu gestalten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swisswhoswho.ch\/de\/alle-editorials\/fuhrung-und-management\/wer-die-globalisierung-neu-erfinden-wird-die-schweiz-ist-gut-aufgestellt\/","og_locale":"de_DE","og_type":"article","og_title":"Qui r\u00e9inventera la mondialisation ? | Bruno Lanvin | SWW","og_description":"Face aux mutations g\u00e9opolitiques et \u00e9conomiques, la mondialisation se transforme. Analyse du r\u00f4le cl\u00e9 de la Suisse et des acteurs capables d\u2019en redessiner les \u00e9quilibres.","og_url":"https:\/\/swisswhoswho.ch\/de\/alle-editorials\/fuhrung-und-management\/wer-die-globalisierung-neu-erfinden-wird-die-schweiz-ist-gut-aufgestellt\/","og_site_name":"Swiss Who&#039;s Who","article_published_time":"2026-04-27T16:03:12+00:00","article_modified_time":"2026-04-27T16:07:27+00:00","og_image":[{"width":931,"height":453,"url":"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp","type":"image\/webp"}],"author":"H\u00e9din J\u00e9r\u00e9my","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"H\u00e9din J\u00e9r\u00e9my","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#article","isPartOf":{"@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/"},"author":{"name":"H\u00e9din J\u00e9r\u00e9my","@id":"https:\/\/swisswhoswho.ch\/#\/schema\/person\/a46bd25d558bfb1afce78e6d76be26e2"},"headline":"Qui r\u00e9inventera la mondialisation ? La Suisse est bien plac\u00e9e","datePublished":"2026-04-27T16:03:12+00:00","dateModified":"2026-04-27T16:07:27+00:00","mainEntityOfPage":{"@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/"},"wordCount":67,"publisher":{"@id":"https:\/\/swisswhoswho.ch\/#organization"},"image":{"@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage"},"thumbnailUrl":"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp","articleSection":["Leadership et Management"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/","url":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/","name":"Wer wird die Globalisierung neu erfinden? | Bruno Lanvin | SWW","isPartOf":{"@id":"https:\/\/swisswhoswho.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage"},"image":{"@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage"},"thumbnailUrl":"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp","datePublished":"2026-04-27T16:03:12+00:00","dateModified":"2026-04-27T16:07:27+00:00","description":"Angesichts der geopolitischen und wirtschaftlichen Ver\u00e4nderungen ver\u00e4ndert sich die Globalisierung. Analyse der Schl\u00fcsselrolle der Schweiz und der Akteure, die in der Lage sind, das Gleichgewicht neu zu gestalten.","breadcrumb":{"@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#primaryimage","url":"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp","contentUrl":"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2026\/04\/B-beton-banner-edito-sww-the-club.webp","width":931,"height":453},{"@type":"BreadcrumbList","@id":"https:\/\/swisswhoswho.ch\/tous-les-editorials\/leadership-et-management\/qui-reinventera-la-mondialisation-la-suisse-est-bien-placee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/swisswhoswho.ch\/"},{"@type":"ListItem","position":2,"name":"Qui r\u00e9inventera la mondialisation ? La Suisse est bien plac\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/swisswhoswho.ch\/#website","url":"https:\/\/swisswhoswho.ch\/","name":"Swiss Who's Who","description":"","publisher":{"@id":"https:\/\/swisswhoswho.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swisswhoswho.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/swisswhoswho.ch\/#organization","name":"Swiss Who's Who","url":"https:\/\/swisswhoswho.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/swisswhoswho.ch\/#\/schema\/logo\/image\/","url":"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2025\/11\/Logo-SWW.png","contentUrl":"https:\/\/swisswhoswho.ch\/wp-content\/uploads\/2025\/11\/Logo-SWW.png","width":107,"height":62,"caption":"Swiss Who's Who"},"image":{"@id":"https:\/\/swisswhoswho.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/swisswhoswho.ch\/#\/schema\/person\/a46bd25d558bfb1afce78e6d76be26e2","name":"H\u00e9din J\u00e9r\u00e9my","sameAs":["https:\/\/swisswhoswho.ch"],"url":"https:\/\/swisswhoswho.ch\/de\/author\/devsoo-oo-ch\/"}]}},"_links":{"self":[{"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/posts\/1744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":8,"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/posts\/1744\/revisions"}],"predecessor-version":[{"id":1754,"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/posts\/1744\/revisions\/1754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/media\/1746"}],"wp:attachment":[{"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/media?parent=1744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/categories?post=1744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swisswhoswho.ch\/de\/wp-json\/wp\/v2\/tags?post=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}