{"id":1744,"date":"2026-04-27T18:03:12","date_gmt":"2026-04-27T16:03:12","guid":{"rendered":"https:\/\/swisswhoswho.ch\/?p=1744"},"modified":"2026-04-27T18:07:27","modified_gmt":"2026-04-27T16:07:27","slug":"who-will-reinvent-globalisation-switzerland-is-well-placed","status":"publish","type":"post","link":"https:\/\/swisswhoswho.ch\/en\/all-editorials\/leadership-and-management\/who-will-reinvent-globalisation-switzerland-is-well-placed\/","title":{"rendered":"Who will reinvent globalisation? Switzerland is well placed"},"content":{"rendered":"<p>If globalisation could speak, it could say, like Mark Twain: \u00abThe rumours of my death are greatly exaggerated\u00bb. The current era, which unquestionably contains the ingredients for an acceleration of history, combines the end of one wave of globalisation with the emergence of the next.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>If globalisation could speak, it could say, like Mark Twain: \u00abThe rumours of my death are greatly exaggerated\u00bb. The current era, which unquestionably contains the ingredients for an acceleration of history, combines the end of one wave of globalisation with the emergence of the next.<\/p>","protected":false},"author":1,"featured_media":1746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-1744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-et-management","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui r\u00e9inventera la mondialisation ? | Bruno Lanvin | SWW<\/title>\n<meta name=\"description\" content=\"Face aux mutations g\u00e9opolitiques et \u00e9conomiques, la mondialisation se transforme. 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