Teads, founded in 2011, is the inventor of native video advertising and a global monetization platform for publishers. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties. Teads’ native video advertising solutions encompasses a series of formats inserted deep into media content. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.